Article 1: ACE Belgium highlights benefits of beverage cartons with new campaign

Beverage cartons are much more than just packaging: they represent a circular and sustainable solution that contributes to a better environment. As a commonly used packaging in Belgian homes and businesses, they ensure that food and drinks retain their freshness, taste and nutritional value, with a reduced carbon footprint.

With the campaign “You bet I am!” ACE Belgium wants to make the public aware of the benefits of beverage cartons. The core message is simple but powerful: beverage cartons are recyclable, primarily made of renewable materials and a safe way to package food and drink. By clearly highlighting these benefits, ACE Belgium aims to both inform people and increase their confidence in beverage cartons

The campaign, which began on LinkedIn, uses a range of creative posts to emphasise how beverage cartons are the obvious choice for anyone who cares about sustainability. With the repeated message “You bet I am!”, ACE Belgium responds to common questions about the safety and sustainability benefits of beverage cartons. The campaign is intended to be informative and to encourage discussion. https://beveragecarton.be.